The Halfway Mark

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A few months ago, I blogged about Answers in Genesis supporter Dan Wooster, who had decided to take on a project to get even more people to the Creation Museum. He wants to raise the support to put advertising flyers in the advertising racks on I-75, which is, we are told, the busiest north-south interstate in America—running from south Florida to the Canadian border—and is within a few miles of our museum.

There is a cost to have a flyer in these racks and, of course, the cost of printing the flyers. Dan has raised half the money needed for this project—here is his update (and challenge):

Every time I take folks through the museum I am reminded once again of the excellent job the museum does in stressing the importance of biblical authority in every area of life. If you would, please consider helping me raise the money needed to get more people to hear about the museum. For those who have already given to this project, thank you very much. We are almost 1/2 way to the goal! In summary, I’m seeking to raise an initial $7500 to put Creation Museum brochures along I-75 leading into and out of the Cincinnati area. To donate to this worthwhile cause simply

For more details go to my blog [or read below]. Thanks for prayerfully considering this proposal! Dan Wooster

Here is what Dan has written on his blog:

Since its opening 2 years ago (May 2007), the Creation Museum has stood as a strong and clear testimony to God’s Word. Since that time I’ve had the privilege of taking approximately 100 people from Greenville, SC, to visit the museum in order to be blessed, challenged and strengthened in their faith. The museum presents a powerful apologetic display of the absolute authority of the Bible and is challenging thousands a day to consider what God’s Word teaches about the history of the world. Using the best in modern, museum technologies, it presents “The 7 C’s of History” – Creation, Corruption, Catastrophe, Confusion, Christ, Cross, and Consummation.

While I have enjoyed this opportunity, as a businessman and computer guy, I’ve realized there might be a more efficient and effective way to get more people to experience the clear Creation and Redemption message of the Museum! So I started digging into the travel industry and discovered Ad-Rack. They distribute tourist brochures in Kentucky, Ohio, Tennessee, and Georgia in hotels, motels, restaurants and the all important American interstate rest area! I’d like to try a marketing experiment that I believe has the potential of sending at least 18,562 first time visitors to the museum this summer. This would be folks who travel the interstates in and around Cincinnati, Ohio, but have never heard of or at least never taken time to attend the Museum. Here’s how it works:

  • the highly creative folks @ Answer in Genesis will create an attractive, visually pleasing brochure to invite new comers to the museum
  • we will hire Ad-Rack to place these brochures in 225 commercial travel locations and 15 interstate rest areas in Cincinnati, Louisville and Lexington, the major cities within an hour’s drive of the Museum
  • Coke will provide an incentive to offer folks a free Coke to all who present the brochure at the museum
  • There will be a bar code on the brochure to track the effectiveness of this campaign—as a builder of websites and one very focused on generating traffic to those sites, I’m a strong advocate of tracking traffic!

Here’s how I arrived @ 18,562 visitors.

  • 15 rest areas for 3 months
  • 2500 people per day visiting each rest area
  • Total number of rest area visitors = 2500 X 15 X 30 X 3 = 3,375,000
  • 225 commercial locations for 6 months (Ad-Rack only offers 6- and 12-month contracts)
  • 100 people per day visiting each location
  • Total number of visitors = 100 X 225 X 30 X 6 = 4,050,000
  • Assuming a success rate of .25% (that’s only ¼ of 1 percent) that would be 18,562 people visiting the museum as a result of this campaign


  • 225 commercial locations = $3090 for 6 months
  • 15 interstate rest areas = $1800 for 3 months
  • Total Ad-Rack cost = $4890
  • Brochures = $2500
  • Total = $7390

In order to prime the pump and demonstrate my desire to get more people to receive the gospel message so clearly presented at the museum, I’ve seeded this campaign with $2500. Would you consider helping me raise the remaining amount? If you would, here’s all you have to do

  • go to AiG’s online donation page
  • make your donation with credit card
  • in the comment field, specify Museum Ad-Rack—yes, in the future we hope to have a more worthwhile online donation module that better supports this type of project giving

If you love the Lord and want to see as many people as possible be exposed to the clear and uncompromising message of Creation and Salvation that is so effectively presented at the Creation Museum, please pray about taking part in this campaign for the glory of God and salvation of souls!!


  • should we exceed the $7500 we will expand the campaign to more locations via Ad-Rack
  • I googled for some realistic stats on this, but was unable to find any; if any of you know where I can find such data, please let me know and I’ll update my estimates
  • I realize I didn’t take into account first time vs repeat visitors, but I also didn’t take into account word of mouth that will be generated from the visitors this generates so I think my 18,562 is conservative
  • a map of Ad-Rack routes

Please pray for this project. We, too, want to see as many people as possible come to the Creation Museum to be equipped and challenged concerning biblical authority and the gospel.

Later this week, I will tell you of another wonderful opportunity for us to be in front of the public–and it involves a televised NASCAR race this Saturday! This one is unique!

Home Again

Dr. Dave Menton and I are back home today after a very rewarding conference at Horizon Christian Fellowship in Rancho Santa Fe, California. People were hungry for answers to what is happening to our culture spiritually—and hungry for the resources. I have included a photograph of Dr. Menton as he spoke at the church.

San Diego Sun



(Luke 8:49–50) While he yet spoke, there came one from the ruler of the synagogue's house, saying to him, your daughter is dead; trouble not the Master. But when Jesus heard it, he answered him, saying, Fear not: believe only, and she shall be made whole.

All bad news in our lives is only temporary until good news comes ultimately from the Lord Jesus Christ.

Thanks for stopping by and thanks for praying,

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