Hallmark’s New Family

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The Hallmark Channel on cable prides itself on being a family TV network. In fact, the website for the Hallmark Channel states,

Hallmark Channel is Crown Media Family Networks’ flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 85 million homes. The country’s leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand.

But apparently “quality family entertainment” is now taking on new meaning.

In time for Mother’s Day (which is celebrated on Sunday), as part of its “Put Your Heart to Paper” campaign, Hallmark released this commercial, which features someone called Alex, who claims she was born female but says she identifies as a male. You can watch the commercial here:

(It is listed on the Hallmark site with featured Hallmark commercials and videos.)

I blogged back in February about another “Put Your Heart to Paper” Hallmark commercial. That Valentine’s Day commercial featured a lesbian couple.

So what is my response to these Hallmark commercials?

  1. “But from the beginning of creation, ‘God made them male and female.’” (Mark 10:6)
  2. Jesus said: “Have you not read that he who created them from the beginning ‘made them male and female’” (Matthew 19:4)
  3. “For their women exchanged natural relations for those that are contrary to nature; and the men likewise gave up natural relations with women” (Romans 1:26–27)

Now, Hallmark is a secular company that doesn’t claim to base its thinking with God’s Word, so we shouldn’t expect them to promote biblical values. But what these TV commercials show is the increasing rejection by our culture of God’s Word and biblical values. The overwhelming norm across the nation now is to embrace and celebrate homosexual activity and transgender identity. This attitude stems from a rejection of God’s Word and a refusal to acknowledge that we are created, our male and femaleness was created, and marriage was created and therefore only the Creator has the right to tell us what to do and not do.

As Christians we need to stand boldly and firmly on the truth of God’s Word from the very beginning. And we need to gently and lovingly reach out to those who are lost and hurting with the message of the gospel of Jesus Christ. It is the gospel—and only the gospel—that will offer true hope to our nation and could return our culture to a biblical foundation on which to base its thinking.

So how do you define a family—God’s way or Hallmark’s way?

Thanks for stopping by and thanks for praying,
Ken

This item was written with the assistance of AiG’s research team.

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