Total Redesign—Intelligently

by Ken Ham on May 17, 2014

We have been greatly anticipating the total redesign of the AnswersinGenesis.org website. If you’ve been to our website before, you’ll have noticed today that our website looks better than ever—and it’s even easier to use. The new infrastructure and total redesign will enable Answers in Genesis to reach more people more easily with the powerful and much-needed biblical and scientific information packed into this unique website that focuses on creation apologetics, biblical worldview teaching, and evangelism.

On top of that, our talented web team has made AnswersinGenesis.org so much more mobile friendly for smart phones and tablets. For the technology buffs out there, it’s called “responsive design.” Very few ministries have taken advantage of this new technology—and even fewer have implemented this technology to the level our web team has in the new AiG website. According to Wikipedia, “Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors). A site designed with RWD adapts the layout to the viewing environment.” In other words, as a staff member informs me, “The presentation of the content is tailored to a specific range of output devices without having to change the content itself.”

The AiG web team had already released the AiG online store in responsive design some months ago. With this release of the redesigned website in total responsive design, the online store has been enhanced even further.

AiG has also reorganized its massive content (over 15,000 articles and media items) to be easier for you to find what you want. We have added short descriptions to articles so that you can get a quick preview of the item before you decide to read or view the content. The site is much more aesthetically pleasing, faster to use, and easier to navigate. All of this will enable AiG to reach more people and thus influence more hearts and minds for the truth of God’s Word and the gospel.

So you can find what is relevant much more quickly—and it’s presented in a way that is more convenient for you no matter what device you are using (e.g., mobile, tablet, computer). The AiG website uses a Google search engine so you can easily and quickly search for articles or resources you need.

And did you know that we get up to 2.2 million visits a month to our website? Now these visitors have an even-better website to use. This redesign has taken the AiG website numerous levels above (really “light years” ahead of) its previous capabilities. It will be more effective in equipping Christians to have answers to defend their faith, and for non-Christian visitors, their questions about the Christian faith are even easier to access.

Yes, even an award-winning* website can get better—with some intelligent design and redesign! So go to our home page and “take a test drive”! And let us know what you think of the new www.answersingenesis.org website. I encourage you to read today’s article for more information, which highlights and explains some of the new and revised features of the website.

Thanks for stopping by and thanks for praying,

Ken

*Twice picked by the 1,300-member National Religious Broadcasters as “Best ministry website.”

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