Already Gone

Already Gone

Statistics reveal a huge disconnect taking place between our children and their church experience. Nationwide polls and denominational reports are showing that the next generation is calling it quits on the traditional church. And it's not just happening on the nominal fringe; it's happening at the core of the faith. In the first scientific study of its kind, the "Beemer Report" reveals startling facts discovered through 20,000 phone calls and detailed surveys of a thousand 20–29 year olds who used to attend evangelical churches on a regular basis, but have since left it behind.

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The results are shocking:

  • Those who faithfully attend Sunday School are more likely to leave the church than those who do not.
  • Those who regularly attend Sunday School are more likely to believe that the Bible is less true.
  • Those who regularly attend Sunday School are actually more likely to defend that abortion and gay marriage should be legal.
  • Those who regularly attend Sunday School are actually more likely to defend premarital sex.

In this powerful book, popular author Ken Ham and consumer behavior research/analyst C. Britt Beemer combine to reveal trends that must be dealt with now… before we lose another generation!

The trends are frightening, but Already Gone shows how to win back our families, our churches, and our world!



My parents, Elvin and Margaret Beemer, always told me they would rather see a sermon than hear one. My good friend Harold Anderson endured many challenges in recent years, but as each obstacle arose, his faith soared. I want to acknowledge and dedicate this book to Harold and to his enduring faith.

—Britt Beemer

I praise the Lord for the godly legacy of my parents who trained me to stand uncompromisingly and unapologetically on the authority of the Word of God. This book is not only a challenge from the authors, but from godly parents concerning what each one of us are doing toward preserving that godly legacy for subsequent generations.

Special thanks to my dear friends Jon and Sue Jones for allowing me sanctuary in their home to write my section of this book. …

And for the AiG donor who provided the funds for this valuable research.

—Ken Ham

About the Authors and Collaborator

Ken Ham

The Founder CEO of Answers in Genesis–U.S. and the highly acclaimed Creation Museum, Ken Ham is one of the most in-demand Christian speakers in North America. Ham, a native Australian now residing near Cincinnati, Ohio, is the author of numerous books on the Book of Genesis, the accuracy and authority of the Bible, dinosaurs, and the destructive fruits of evolutionary thinking (including his co-authored book on the “races” and racism, Darwin’s Plantation, and the bestseller, The Lie: Evolution). He appears frequently on American TV (in one year alone: Fox’s The O’Reilly Factor and Fox and Friends in the Morning, CNN’s The Situation Room with Wolf Blitzer, ABC’s Good Morning America, the BBC radio/TV, and others).

Ken hosts the daily radio program “Answers … with Ken Ham,” heard on more than 800 stations in America (and dozens more overseas) and is one of the editors and contributing authors for AIG’s Answers magazine (a biblical worldview publication with over 70,000 worldwide subscribers). The new high-tech Creation Museum near the Cincinnati Airport—which attracted over 700,000 visitors (and several of the world’s major media) in its first two and a half years of operation—was Ken’s brainchild.

C. Britt Beemer

Britt Beemer holds a BA from Northwest Missouri State University and has an MA from Indiana State University. He worked for Congressman Bill Scherle (R-IA) from 1966–1974. After his work with Congressman Scherle, he was a senior research analyst for the Heritage Foundation. He then began to manage and conduct 14 senatorial campaigns, which included exacting research and demanding strategic planning.

In 1979, Beemer founded America’s Research Group, a full-service consumer behavior research and strategic marketing firm. Recognized nationally as a premier marketing strategist, he has gained wide acclaim for his work on how, when, and why consumers select their products and services. His client list represents America’s top retailers, leading brands, and smaller entrepreneurial companies. His knowledge of consumer preferences increases monthly as ARG conducts thousands of new interviews.

His work has been cited in the media, including the Wall Street Journal, the New York Times, Investor’s Business Daily, CNN, Fox News, Fox Business News, and many others.

He is the author of Predatory Marketing, a book on strategic marketing. His second book, It Takes a Prophet to Make a Profit, is about emerging trends of the millennium. The Customer Rules, released in 2008, details how customer-focused businesses win.

Britt Beemer’s expertise covers each phase of survey research, including questionnaire design, sample construction, and data analysis, but especially interpretation. He serves as the senior director of research at America’s Research Group, where he personally reviews all research and prepares and presents each strategic marketing plan.

Todd Hillard

Todd Hillard is a freelance writer from San Antonio, Texas, where he lives with his wife and five kids. A former youth pastor and missionary, he is passionate about taking the dreams and stories of others and bringing them to life on the written page.

Todd was born and raised in the Black Hills of South Dakota. He received his BS in pre-med studies and psychology from the University of Utah and his MA in English from Arizona State University. He and his family lived in Turkey for two and a half years. He has 17 years of pastoral experience and has written more than 12 books.

Portions of this book are reprinted with permission, courtesy of Master Books.


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