Innovation Continues at AiG . . . in a Snap!

on
Share:

Once again, Answers in Genesis has been recognized with a prestigious award at the annual convention of the National Religious Broadcasters (NRB). This year, the award was for the Most Innovative Digital Method, handed out today in Nashville.

AiG Receives NRB Award

AiG VP Dan Zordel is flanked by Jim Sanders of Ambassador Advertising Agency and outgoing NRB Chairman Bill Blount.

The award recognized AiG’s creative use of Snapchat geofilters at both of its attractions, the Ark Encounter and Creation Museum. VP of Product Development and Branding, Dan Zordel, picked up the trophy at the famed Opryland Hotel.

AiG Receives NRB Award AiG Receives NRB Award

Geofilters consist of sleek photo overlays, created by users or businesses, which can only be used in certain places. These geofilters are then used by Snapchatters as they creatively communicate their stories of where they are and what they’re doing.

At the Ark and the museum, these geofilters allow guests, for example, to pretend to be beneath a huge Creation Museum dinosaur or on board Noah’s Ark. The cutting-edge Snapchat geofilters have created a remarkable opportunity to engage with visitors to our attractions.

Ark Encounter Snapchat Filter
Creation Museum Snapchat Filter
Creation Museum Snapchat Filter

Snapchat geofilters at the Creation Museum and Ark Encounter.

Last year, AiG was honored by the NRB with one of its highest awards, named after the late evangelist Billy Graham: The Billy Graham Award for Excellence in Christian Communications.

Newsletter

Get the latest answers emailed to you or sign up for our free print newsletter.

I agree to the current Privacy Policy.

Answers in Genesis is an apologetics ministry, dedicated to helping Christians defend their faith and proclaim the gospel of Jesus Christ.

Learn more

  • Customer Service 800.778.3390